-Breaking the Cycle: A Sustainable Approach to Water Management-

The traditional "Business as Usual" approach in water management often leads to a vicious cycle of inefficiency, loss, and unsustainable practices. To break free from this pattern, a virtuous cycle must be established, shifting towards innovative and proactive solutions.
In the MENA region, water management faces unique challenges, with Intermittent Water Supply (IWS) being a widespread issue. Understanding the facts about IWS, its impact on Non-Revenue Water (NRW), and the obstacles to continuous supply is crucial. By addressing these challenges with sustainable strategies, it is possible to move towards a more efficient, reliable, and resilient water future.